Our Editorial Style — Photography and Videos

When using imagery, try to capture the Webster Advantage; it’s what sets our University apart. Photography is a major component of our University’s brand. Engaging imagery provides context about our community (the Webster Advantage) without the need to write a single word. Help maintain a high standard of photography by choosing images that are professionally created and reflect the excellence of our University.

DELIVER ON THE STORY and CONCEPT

All creative choices should be governed by a central idea: Tell the story, serve the story. Selected images must do both. Photos should be intrinsically interesting enough to pull in the user while delivering on a defined message or construct.

BE RESOURCEFUL

We are far-reaching, inclusive, diverse and constantly evolving. This mandates flexibility in how we express our brand to different audiences. Each photo must convey a specific attribute of our unique personality.

EXECUTE AT A HIGH LEVEL

All images must be worthy of our world-class institution. We tap different influences to breathe life into our brand and deliver the unexpected, making our content inspirational and approachable.