Our Editorial Style — Photography and Videos

When using imagery, try to capture the Webster Advantage; it’s what sets our University apart. Photography is a major component of our University’s brand. Engaging imagery provides context about our community (the Webster Advantage) without the need to write a single word. Help maintain a high standard of photography by choosing images that are professionally created and reflect the excellence of our University.

DELIVER ON THE STORY & CONCEPT

All creative choices should be governed by a central idea: Tell the story, serve the story. Selected images must do both. Photos should be intrinsically interesting enough to pull in the user while delivering on a defined message or construct.

BE RESOURCEFUL

We are far-reaching, inclusive, diverse, and constantly evolving. This mandates flexibility in how we express our brand to different audiences. Each photo must convey a specific attribute of our unique personality.

EXECUTE AT A HIGH LEVEL

All images must be worthy of our world-class institution. We tap different influences to breathe life into our brand and deliver the unexpected, making our content inspirational and approachable.