Our Editorial Style — Color Palette and Typography

Our University’s color palette helps audiences quickly identify our branded touchpoints. We’ve provided our color formulas below. Remember: content editors can only adjust colors within our snippets; the template structures’ colors are permanently set.

Primary Palette

 

CMYK:
100.72.0.18

RGB:
58.78.132

HEX:
#0049990

 

webster blue

 
CMYK:
0.27.76.0

RGB:
255.175.80

HEX:
#f9ba53

 

webster gold

 

Secondary Palette

 

CMYK:
65.25.0.21

RGB:
70.152.202

HEX:
#4698ca


steel blue

 

CMYK:
0.56.85.10

RGB:
230.102.34

HEX:
#e66622

 

 

Webster orange box for an example.

CMYK:
0.0.0.7

RGB:
238.238.238

HEX:
#eeeee

 

gray

 

Typography

Our official typefaces mirror our brand’s qualities while supporting our goal of creating a continuity of appearance that supports our University’s brand.

 

Heading 2

Franklin Gothic — Demi

 

 Font: Franklin Gothic — Demi
Size: 21 pixels
Usage: Small headers
Case: Sentence case. title case

 

Heading 3

Franklin Gothic — Demi

 Font: Franklin Gothic — Demi
Size: 16.38 pixels
Usage: Small headers
Case: Sentence case. title case

 

Paragraph

Franklin Gothic — Book

Font: Franklin Gothic — Book
Size: 14 pixels
Usage: Body copy
Case: Sentence case